Gemma choose Sona Nutrition for her strategic project. Sona Nutrition is an Irish company which manufactures vitamins and food supplements twenty three countries. Sona's brand message focuses on providing Irish families with quality products which are affordable and high in nutritional content.
Gemma focused on improving the company's website and forming a better link between their social media platforms which have a solid following. Gemma also involved pharmacies and health food shops more in their public relations strategy. Gemma recommended hosting events and encouraging pharmacists to learn more about why Sona is the best brand to recommend to their customers.
Gemma hopes that her strategic plan will improve the company's reputation as a household name for vitamins and minerals.