Grace chose the Bolton Trust for her strategic project. The Bolton Trust is an independent voluntary trust actively committed to assisting entrepreneurs to create sustainable business. It was established in 1987 by staff of the then Dublin Institute of Technology, now Technological University of Dublin (TUD), and currently has over 150 members. She came up with a communication plan to help the Bolton Trust achieve their main goal of recruiting more members both within TUD and the Dublin business community. She did this by providing a communication plan to promote the Bolton Trust through increasing their online presence and using more conventional communication methods such
as posters and advertisements.

Grace O'Donnell

Strategic Project

TU Dublin
School of Media

Aungier Street

Dublin 2


+353 1 402 7186