Already having a background in Business and Marketing, Rafaela saw Public Relations as a very interesting area that utilises her experience as well as combining it with her interests in the area of journalism and event management. She saw it as the perfect step forward in her career and loves the dynamic and creative aspects of the profession.
Having dual Brazilian and Italian citizenship, Rafaela has lived in five countries and speaks three languages. She has always been very interested in travelling, getting to know different cultures and continuously learning new skills.
Rafaela is open to all the opportunities available to her in the field of PR. She would love to be able to work together with businesses to improve their image and create a thorough communication strategy. While her business experience draws her to in-house roles, she also appreciates the ever changing and exciting quality of agency work.
Rafaela Pasa Reisdorfer
Dissertation Topic and Overview:
Corporate Social Responsibility as a valid business strategy in the cosmetic industry. The main objectives of this research are to define how corporate social responsibility methods are applied and how these strategies affect a company’s triple bottom line (people, planet, and profit). The focus will be on the cosmetic sector, by analysing two of the biggest cosmetic industries in Brazil, Natura and O Boticário