Victoria Trocino is a New Yorker with four years experience in public relations. Before moving to Ireland, she worked at the NYC offices of FleishmanHillard and Ketchum.
In 2016, Victoria penned a blog that received global attention and received over 67.9 Million online impressions, by pitching the post to her media contacts in the US and Ireland, which secured international coverage in the likes of Mashable, Daily Mail, The Mirror, The Sun and Her.ie and was interviewed by Anton Savage on TodayFM.
Victoria is currently working at Unique Media in Dublin, where she supports clients like Bibby Financial Services, Christmas FM, Core, Guaranteed Irish, and The Irish Book Awards. After graduation, Victoria plans to continue to utilise her gained knowledge of the Irish media landscape to further her public relations career in Ireland.
Dissertation Topic and Overview:
Feminist Standpoint Theory in Modern PR: An Examination of the Shift of Power, Communication Styles, and Obstacles for Women in PR During Feminism’s Fourth-Wave
The aim of this research project is to examine how feminist standpoint theory has shifted in the public relations industry during this most recent wave of feminism, often referred to as the “fourth-wave.” The research will evaluate the current roles of female public relations practitioners, the industry’s gender power structure, the communication styles of women vs. men today, and current obstacles women have to face in the modern era.